SELL MORE STUFF

That's what you're looking for on your journey through creativeland, isn't it?

You want your brand to sell by the boatload. It's fun and rewarding. Plus if you don't, your board and shareholders are going to pluck your eyeballs out.

But when you're surrounded by swarms of discount-crazy competitors with similar products to yours, what competitive weapons do you have?

In these days of product parity, the way you communicate can be your main commercial advantage.

And it won't happen by saying 'solutions', 'cutting edge', 'premium' and so forth.

Here's the Lizard Manifesto: 21 bit-sized tips on how to help people buy what you're selling.